09 Best Social Media Campaign Ideas To Try This Year | Let Your Campaign Rock
Almost 3.5 billion people use social media platforms every day. Social networks are bustling places, whether it connects us with loved ones, finds entertainment, or grows a business. Marketers are well aware of this possibility. Whereas approx 73% of consumers assume a brand’s social media presence has influenced their buying decision. No wonder that by 2021, global investments in social media advertising expected to reach $48 billion. We’ve got you covered if you’re wondering how to create killer social media campaigns.
In this article, we will discuss the various social media campaign ideas. But before we get started, let’s see what a social media campaign is.
What is a Social Media Campaign?
A social media campaign is a planned marketing effort that uses social media sites to raise consumer awareness, interest, and loyalty to a company, brand, product, or service. Campaigns on social media are strategically planned, targeted at a specific audience, and have measurable outcomes.
Brands run social media campaigns on a variety of platforms, including:
Facebook, Instagram, Twitter, YouTube, Reddit, TikTok, LinkedIn, Pinterest Furthermore, most brands run social media campaigns across multiple platforms. Now we have some ideas about social media campaigns. Let us move to the 9 best social media campaign ideas.
1. Increase your social media presence:
We use social media marketing to establish a social presence among our target audiences. All brands should have an online reputation that can symbolize their brand and interact directly with their customers.
You can get creative with digital challenges for social media presence and compel your audience and other communities to create their own. As a result, you’ll be able to reach new audiences with a large number of organic posts as a quick response. Give it a shot and let us know how it goes in the comments section below.
You can also share posts with high-quality content and interact with your audiences to raise awareness.
2. Encourage the creation of user-generated content:
When you utilize user-generated content, it establishes the trust of your audiences in your brand and offers better engagement. User-generated content in the form of images, text, videos, and audios can be shared on social media platforms such as Facebook, Instagram, and Twitter. Your content may receive a higher ranking on the search result page because of more likes and shares.
3. Hold competitions:
People enjoy receiving gifts and significant discounts on their favorite items. Organizing contests such as taking a photo with your products, tagging friends in the comment box, answering some questions, and so on, and rewarding winners with prizes can increase engagement and brand awareness. You can also cast content and include your customers in your advertisements by organizing them.
4. Include polls to encourage participation:
When planning a social media campaign, include a poll on all your social media accounts to learn more about your audience and increase engagement.
5. Livestreamed events include:
You can promote Livestream events that can reach your largest audiences in your social media campaign. Capture a few highlights from your event and stream them live to pique your audience’s interest.
6. Bring in some entertainment:
Try to include some humor in your social media campaigns so that your audience will want to watch them without scrolling. Images are fine, but videos are active way to provide entertainment and capture the attention of people.
7. Concentrate on your content:
To stand out among the trending content, brands use hashtags. Make sure to schedule your postings weekly if you want to get a good response. One of the best ways to showcase your brand’s image with a hashtag is to create unique theme-based content in your social media campaigns.
8. Showcase your satisfied customers:
Customers who use your products and services are the best weapon for promoting your brand. Encourage them to use your brand’s products and a hashtag in their photos to raise awareness. You can show how pleased your customers are with your products and services by using social media platforms.
9. Include a call-to-action button!
When you ask people to respond to your posts, you’ll need a call-to-action button that allows them to engage and interact with you. To achieve the desired results, include a call-to-action on all of your social media posts. Learn more, subscribe, sign up, and many other call-to-action buttons can added. Not only will this increase your CTR engagement, but it will also help you succeed in your social media campaigns.
Also watch: All in One Social Media Management Software
Time to wrap it up:
In the last few years, there have been a number of successful social media campaigns. These examples demonstrate how beneficial social media marketing can be and how different it can make in terms of lead generation, brand awareness, and sales. I hope this article helped you to gain more ideas regarding your future social media campaign ideas.
